Last Sunday, on the day after the AUOB march in Glasgow, the Herald gathered and published comments by three SNP politicians about the conduct of the independence debate. This was a remarkably unprincipled piece of journalism. A four-page front spread, it did two things: it crowded out any mention in that day’s Herald of the joyous and sensationally good-natured 100,000-strong march, and it manipulated the three politicans’ comments into a narrative where Yes-supporters were portrayed as vigorous abusers of their own side. It’s also thrown commentators on Wings Over Scotland (the seriously outspoken pro-independence blog, which Unionists hate and fear in equal measure) into a fury. Fantastic smack in the eye for indy! Herald’s job done!
However, under the fury with and the contempt for the various participants, there’s a serious point which indy-supporters need to consider, namely that our goal is to win the coming referendum. It’s true that our goal is independence, but, as we stand now, we’re not going to reach that goal by declaring UDI, or using the entrails of Michael Gove to strangle Boris Johnson, or by telling the UN that we really, really want it: the only way we’re going to get independence is by winning a referendum. And that means winning over to our side a proportion — a small and manageable proportion — of those who voted No last time. (Even if we went UDI, we’d still have to ratify it by a vote, so that goal would still be there – we’d still have to persuade enough people that it was the right decision.) Think about that for a moment, and think about how you would persuade someone who disagrees with you to change their view. Clearly you wouldn’t shout at them that they’re a lying fascist scum-bag, or a piece of zombiefied Unionist maggot-feed; you’d suggest to them – gently – that Scotland could be more prosperous if England had less say in its development, and you’d do this in a quiet, friendly one-to-one conversation. That’s how we’re going to win the referendum – by a million such conversations.
Wings Over Scotland would be a more effective promoter of such conversations if its comment forums were less strident. At the moment, the forums are unpersuasive – they’re talking only to the Yes side, and participants shout and holler. My guess is that the only non-Yessers who read the forums are Unionist trolls wanting to undermine them, and that Undecideds won’t bother to brave the onslaught of violent opinions. This is a pity, because the Rev Stu Campbell, who runs the site, has created a runaway success in terms of visibility – his readership is awesome, and the sheer quantity of comments on his forums is to die for. More than that, with his political acumen and his formidable research skills, he exposes on a daily basis the untruths spread about by the lying toads who oppose us. The Rev Stu is cantankerous and outspoken, and not easily deflected from his chosen path. But could he be gently nudged to move the forums in a more positive direction, so that they influence more people?
Stu already has form on this – his Wee Blue Book, published one month before the 2014 vote, looks as though it shifted opinion by about 10 percentage points, and it was (as one would expect) abuse-free. So he’ll readily understand how an abuse-free forum could positively influence the debate. The steps that he could take towards this are, shall we say, (KLAXON: PUN AHEAD!) fairly pedestrian: establish a ‘play the ball, not the person’ rule (contravening posts get bombed), ditto for foul language, ditto for posts without substance, spread the workload among a team of moderators, close comments after 24 hours, etc., etc. – and these could be implemented incrementally, so as to make the workload manageable, and to gently nudge the participants towards a more productive engagement.
This is what we need to do to win. Could you give it some thought, Stu?